Before the clip premieres tonight, we revisit the juicy Brit teasers and all of the inside dish.
By Jocelyn Vena
Britney Spears in a "Hold It Against Me" Teaser
Photo: Jive
As soon as Britney Spears debuted the lead single from her upcoming Femme Fatale album, "Hold It Against Me," the conversation turned to what the music video would look like. On Thursday night (February 17), amid lots of buzz and high expectations, Spears will finally premiere the video on MTV and MTV.com. But before the big event, we've detailed everything you need to know, from teases to insider scoop.
Shortly after "HIAM" hit the Net in January, Britney's choreographer, Brian Friedman, teased that the pop star would be wearing some over-the-top costumes in the video. And then fans learned that Jonas Åkerlund — who has worked in the past with Lady Gaga and Madonna — would direct the clip.
On January 24, Spears premiered the first video preview, in which she appeared wearing a red dress, surrounded by microphones.
Days later, Friedman sat down with MTV News and revealed that Spears had gotten into a groove again and was showing her old "tigress quality."
Friedman also said the collaboration between Spears and Åkerlund was a match made in heaven, and in spite of the director's past with Lady Gaga, he confirmed there was no sign of Gaga in this video.
In February, Spears began dropping teasers from the video. With each new clip, a small piece of the puzzle was revealed, including sexy dance sequences and even sexier costumes.
It seems safe to say Spears is ready to own the pop world again, and this video is the beginning. "She's showing that you have to push it as an artist: that you can't just settle, that you can't be calm with your choreography, that you have to make a statement," Friedman explained.
"There's so many people out there competing in this world to be the queen of pop, and she's definitely claiming her throne."
Don't miss Britney Spears' "Hold It Against Me" video premiere tonight at 9:55 p.m. ET on MTV and MTV.com, followed by "MTV First: Britney Spears' 'Hold It Against Me' Video Premiere," a live discussion on MTV.com at 11 p.m. about the new clip and what's next for the pop star!
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